Branding

FEW WORDS ABOUT BRANDING…

Building a compelling brand is essential right from the start. It doesn't have to be a long, drawn-out process, but it does require clear communication and shared goals. Keeping things simple is key, yet it's crucial to inject a touch of uniqueness to stand out.

TRUST THE PROCESS, AND THEY WILL TRUST YOU

Establishing trust is paramount, as 81% of consumers need to trust a brand before making a purchase decision. Additionally, 77% of consumers prefer shopping with brands they follow on social media, highlighting the importance of maintaining a strong social media presence.

Allowing creativity to flow freely can lead to innovative ideas (yes, sometimes our ideas really come from the Universe :)). Trusting in this natural process often yields the best results. On the flip side, getting too caught up in complexities can stall progress and muddle your brand message.

This bubbly design for brand Holistic Kids is one of our favourites. It is lively, sweet, playful.

We try to give a soul to each brand. Learn more: holistickids.lv

NOT SURE IF SOCIAL MEDIA IS CRUCIAL?

In today's competitive landscape, where there are over 10,000 branding and positioning agencies worldwide, standing out is essential. Understanding your target audience is key - for example, Gen Zers predominantly use Instagram for brand research, while Baby Boomers rely on Google.

Our experience shows that some of the most frequent clicks from email marketing campaigns lead directly to the Instagram profile. Yes exactly! And not even to the homepage!

CONSISTENCY IS A KEY

At Khima, we prioritize visually striking designs that are not only eye-catching but also consistent. Consistency is crucial for establishing trust and recognition with your audience. By emphasizing simplicity, adding a touch of uniqueness, and maintaining consistency, we strive to create brands that leave a lasting impact and resonate with consumers.

What's more, we create design systems that you can use yourself. Whether it's social media posts or blog articles - it's possible to make it all consistent and .... difficult to spoil.

Verve is another brand that we created from scratch. It’s classy, modern, and made for the corporate environment.

However, there is something about it that just draws you in. Together with the client, we chose earth colors and muted tones, which we mix with shiny architectural images. Check it out: verve.lv

By emphasizing simplicity, adding a dash of uniqueness, and staying consistent, we aim to build brands that are both memorable and impactful. Trust in the process, keep it simple, and watch your brand flourish.